The Mental Health Matters Collection is more than just another range of hoodies and shirts. It's a reflection of something that has become part of who Big Jesse is.
Wade started sharing videos online that aren't polished or scripted. They're simply a way to connect with people through a laugh, a bit of cowboy humour, and the occasional joke that probably should have stayed around the campfire.
What started as a bit of fun quickly grew into a community of people who looked forward to his videos. Some came for the laughs, some came for the stories, and others simply enjoyed seeing someone who wasn't afraid to be himself. While the content can be cheeky, unfiltered and, at times, a little inappropriate, there has always been a more important message behind it.
His videos are a reminder that no matter how tough someone looks on the outside, you never truly know what they're carrying. For Wade, that message comes from lived experience, which is why it has become such an important part of every video he shares.
Like many rural and rodeo communities, we've lost too many good mates and too many good men to mental health struggles. The statistics are heartbreaking, but for us this isn't about numbers. It's about friends, family and people we know.
This collection was created to take that message beyond social media. Every hoodie, every shirt and every person wearing one becomes another reminder to check in on the people around them. This collection isn't about selling hoodies. It's about using the Big Jesse community to spread a message that could help save a mate's life. If someone reads the back of your hoodie and decides to make one phone call they might not have made otherwise, then it's done exactly what it was designed to do.
At Big Jesse, we'll keep making people laugh. We'll keep being ourselves. But we'll also keep reminding our community that looking after your mates is just as important as sharing a laugh.
If you're reading this... call a mate and check in.
