{"title":"Signature Collection","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery brand has a beginning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFor us, it wasn't a marketing plan or a logo designed by an agency. It started around the kitchen table with a pencil, a dream and a bloke who wanted to build a legacy for his little girl!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWade hand-drew the Big Jesse logo himself. Every line was intentional. Every curve has meaning. There is a hidden meaning within the design, a quiet reminder of why we started this journey in the first place and not everyone knows but \u003cstrong\u003eIYKYK\u003c\/strong\u003e!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMost people will never notice it, a\u003c\/span\u003e\u003cspan\u003end that's okay.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause Big Jesse has never been about shouting the loudest. It's about family. Legacy. Building something worth handing down. Something our daughter can one day look at with pride and know she was part of the story from the very beginning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThis collection is our foundation. The gear that started it all. Honest, affordable, cowboy apparel, designed in Australia by Cowboys for Cowboys and the people who live the lifestyle every day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWelcome to the beginning of the Big Jesse story.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"big-jesse-signature-t-shirts","title":"Big Jesse Signature T-Shirt | 220GSM Heavyweight Cotton | Unisex","description":"\u003cp\u003eFeaturing our iconic Big Jesse logo on the timeless high quality Classic Tee. This premium, heavy-weight shirt (220 GSM) is built tough for cowboys who live life in the fast lane. With a relaxed fit, 100% combed cotton, and durability-focused details like neck ribbing, side seams, shoulder-to-shoulder tape, and double-needle hems, it's made to last through every adventure.\u003c\/p\u003e\u003cp\u003eAvailable in sizes from Men's Small to 5XL, this tee is preshrunk to keep its perfect fit wash after wash. Saddle up in style with the ultimate cowboy staple!\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDesigned by Cowboys for Cowboys and decorated in Country NSW.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eComplete the look:\u003c\/strong\u003e Pair with the \u003cstrong\u003eCowboy Code Cap\u003c\/strong\u003e and \u003cstrong\u003eCowboy Code Classic Tee\u003c\/strong\u003e for a full Big Jesse fit — and spend over $150 to unlock free shipping across Australia.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFabric: 100% combed cotton, 220GSM. Available in Sand, Gravel, and Cardinal. 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Whether you're out in the cold or just want to rep the brand with attitude, this hoodie delivers warmth, weight, and unmistakable Big Jesse style.\u003c\/p\u003e\u003cp\u003eCrafted from premium heavyweight fleece with the iconic Big Jesse logo, it's the kind of hoodie you reach for first — every single time.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDesigned by Cowboys for Cowboys and decorated in Country NSW.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eComplete the look:\u003c\/strong\u003e Pair with the \u003cstrong\u003eBig Jesse Signature T-Shirts!\u003c\/strong\u003e and \u003cstrong\u003eCowboy Code Cap\u003c\/strong\u003e for a full Big Jesse fit — and spend over $150 to unlock free shipping across Australia.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFabric: Premium heavyweight fleece. Available in Sand, Navy, and Gray. 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